A lot of people are waiting for the adjustment, but it does not come yet. Instead, record highs come incessantly, and investors would be further afraid of touching the top. People are really afraid of a sudden fall for the market is really quite high indeed.
If the market drops, at least would bring about a short recession. So retail sales and entertainment will be cut to a certain extent. Then general consumers would use hamburger to replace steak, Coke to replace red wine. So the sales of MCD and KO would be quite stable even in a recession, need not to afraid. But on the other hand, when prosperity comes, retail sales will increase, but their increase is quite limited, for people would quit hamburger and change to steak, and quit Coke and change to red wine.